PETA (People for the Ethical Treatment of Animals) chose American famous hip-hop pioneer and co-founder of Def Jam Records Russell Simmons as 2011 person of the year. Russell Simmons has devoted himself to advocating for animals and setting a positive example for others by promoting a vegan lifestyle, PETA is pleased to name Russell Simmons our 2011 Person of the Year.
Russell Wendell Simmons was born on October 4, 1957. He is not only an American hip-hop pioneer and super star, but also the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam Records, and creator of the clothing fashion lines Phat Farm, Argyleculture, and American Classics. Russell Simmons is the third richest figure in hip-hop, having a net-worth estimate of $340 million as of April 2011.
He uses every opportunity to encourage passionate through his entrepreneurial endeavors. He always describes himself as an animal activist.
Simmons discusses his compassionate diet every chance he gets, including in news interviews; through social media; on the website Global Grind that he co-founded; and in his latest book “Super Rich”: A Guide to Having It All.
He has eaten a plant-based diet for more than 10 years. He was also one of the vegetarians throughout the history in PETA's limited-edition sheet of U.S. postage PhotoStamps recently.
“Being a thoughtful vegan makes our time on this Earth more peaceful and joyous, because you get to have a hand in promoting and increasing the happiness, good health and well-being of others—both animal and human—rather than being an instrument of their suffering and death.” Simmons says in his article “Why I'm a Vegan”.
Russell Simmons devotes himself to follow the animal-friendly vegan lifestyle and use his fame for good and promoting the lifestyle that deeply influence his fans and everyone around him. PETA thought they chose him as for their 2011 Person of the Year, because people may follow Simmons’ lead and help, animal abuse and create an animal friendly environment in the world.
Ps. original version published on the website of Taiwan News by Theresa Huang